As internet marketers we have the privelege of learning about an IM product online, reviewing the product online, purchasing it online, and using/reading/learning from it immediately after purchase.
The Pay Per Click Formula is different. It is a physical product made up of manuals, CD's, and a couple of DVD's. Yes, this could have been easily kept in digital form and downloaded online, but in an effort to keep people honest (and probably demand a higher price tag), the product was released in its current form.
From a seller's standpoint, it makes complete sense. From a buyer's standpoint - it makes sense; but you wish it hadn't.
I do have to say, though, that I do believe that having a tangible version of the product has made it easier to not only read, but to retain the knowledge. Yes, I could have created my own physical copy if it had been a pdf download. But you know what, considering the value of the material that Gauher shares it could have been written on a McDonald's napkin and I would have paid full price.
Why?
Because I applied just ONE of his techniques to a campaign totally unrelated to CPA marketing, and have transformed it from a $200/mo earner to a $2000/mo earner. ;)
http://www.ThePayPerClickFormula.com
Read this unbiased Review of The Pay Per Click Formula
